SENIOR DIGITAL ACCOUNT MANAGER

Responsibilities:

• To proactively advise clients about digital marketing landscape developments and ensure that campaign strategies are adapted in a timely fashion to meet all relevant requirements
• To ensure that SMART objectives are in place across all campaigns and that these are understood and agreed with each customer
• To ensure that customer reporting utilizes the right metrics, delivers robust insight, includes clear actions and relates clearly to achievement against agreed objectives. To ensure that reports are professionally written and proofed, following all relevant company style guidelines
• To project manage the ongoing planning and administration of your own customers’ accounts, ensuring that your customer offer/campaigns are properly planned and documented and ensuring that the right commercial and technical strategies and resources are in place to deliver against campaign objectives and scenario planning forecasts
• To ensure that knowledge and understanding of the vertical markets served by your customers is gleaned, maintained and developed on an ongoing basis Customer focus
• To personally manage a group of customers, including enterprise level customers, with multiple cross channel digital strategies
• To meet or exceed agreed quarterly revenue and customer retention targets for your group of customers
• To produce yearly business plans for clients, identifying new opportunities and strategies for growth
• To set up and lead "walk-throughs" of each monthly report with each customer, ensuring that all content of the report is understood by you in advance. To ensure that key insights and advice are outlined, a clear summary is given of performance against agreed objectives and KPIs and agree and document clear deadlines for both the customer and Shortcut Media to take forward required actions
• To maintain regular contact with customers and provide timely and efficient responses to all customer queries
• To prepare and deliver top quality proposals and presentations to customers to demonstrate progress and upsell additional products and services, ensuring that documentation and presentation material follows all company style guidelines
• To ensure the seamless on-boarding of new customers
• To investigate and solve customer problems, complaints and credit issues by liaising with all necessary departments
• To understand the features and benefits of all Shortcut Media products and services in order to successfully promote these to customers. Where necessary, to liaise with other key Shortcut Media personnel and departments to deliver the strongest possible commercial and strategic offering
• To develop knowledge on an ongoing basis of developments in SEO, paid search, display, retargeting, email marketing, affiliate marketing, social, Conversion Optimization, website design, inbound marketing and other key, relevant channels that provide traffic and conversions for clients
• To analyse and draw insight from third party analytics data and other sources across multi channels – including ppc and display platforms
• To produce detailed commercial scenario planning forecasts for customers KPIs and reporting
• To report to the client services director on a monthly basis on the performance of your customer accounts and ensure timely and accurate reporting is carried out on your accounts on a monthly basis and provide reporting to the client services director ahead of the monthly board meetings.
• To ensure, in relation to project work, all customers have agreed and signed a contract/project agreement prior to any work starting and that all signed paperwork is attached to the relevant opportunity in Salesforce before that opportunity is closed as won
• To ensure, in relation to ongoing campaign work, all customers have agreed and signed an annual contract as standard and that all signed paperwork is attached to the relevant opportunity
• To ensure renewals are signed and agreed two months in advance of contract expiry
• To meet the requirements of the Finance Department for prompt and accurate supply of information about sales, so that forecasting is accurate and customers can be promptly and accurately invoiced
• To ensure that all sales bookings are promptly recorded and promptly confirmed
• To alert the Finance Department of any case where there is a known risk of a client not paying
• To co-operate as required with the Finance Department in securing payment from customers
• To provide detailed and accurate briefs to the Client Delivery department when development work is required
• To ensure your knowledge of the digital marketing industry is kept up-to-date and relevant by networking/researching/reading blogs and other news and information sources
• To contribute to fostering a culture of excellence across the wider team and other Shortcut departments
• To support other members of the account management team in developing industry-leading multi-channel campaigns and share best practice across Shortcut Media

Qualifications and Experience

• Have a complete understanding of the client`s business and market
• 2 years experience in a agency role within a client services, planning or project management team within the digital and wider marketing sector of devising and implementing integrated digital marketing campaigns, within an agency that includes a variety of digital channels – in particular SEO, PPC, Display, Social, Email and Content
• Specific experience of SEO practices
• Specific experience of achieving significant improvements in results by devising and implementing innovative campaign strategies and ideas
• Proven experience of managing customer budgets
• Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development
• User of Google Analytics and other analytics platforms

Hours and environment

Senior digital account manager normally works between 37 and 40 billable hours a week, 9am to 5.30pm, Monday to Friday. Additional extra billable hours may be required to meet deadlines, which could include evenings and weekends. It is usual to work in an open-plan office environment. A limited amount of travelling may be required.

Skills and personal qualities:

• Performance oriented
• Excellent attention to detail
• Analytical and inquisitive, with excellent attention to detail
• Passionate about digital marketing, with a general thirst for digital knowledge and a significant interest in new platforms and channels
• Innovative and creative, with a concise, precise and effective approach to problem solving and the ability to develop, deliver and evaluate brilliant ideas founded on rock-solid strategic thinking
• Ability to think both strategically and operationally
• Bright, motivated and driven, with the motivation to lead by example
• Positive thinker, with a can-do attitude
• Reliable, flexible and cooperative
• Diplomatic and tactful
• Honest and trustworthy
• Personable and approachable, with an enthusiastic and motivational nature and an overall passion for excellence
• High energy and committed with a genuine sense of fun

Interests

It is important to be interested in:

• keeping up to date with advances in computer technology and how this affects the business environment
• the internet, social media, all implies the digital world