SOCIAL MEDIA SPECIALIST

The Social Media Specialist will implement the companies Social Media marketing projects. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media specialist is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.

Responsabilities:

• Manage Social Media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the company’s ideal
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a "Social" way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, blog,etc).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate customer management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

• Bachelor’s Degree (marketing or related field preferred).
• Experience in a marketing role preferred. Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills (Romanian and English).
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when is necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of "Search and Social".
• Possesses functional knowledge and/or personal experience with WordPressor other platforms
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential

Hours and environment

Social media specialist normally works between 37 and 40 billable hours a week, 9am to 5.30pm, Monday to Friday. Additional extra billable hours may be required to meet deadlines, which could include evenings and weekends. It is possible to be self-employed and work from home. Part-time and flexible hours may be available.

It is usual to work in an open-plan office environment. A limited amount of travelling may be required.

Skills and personal qualities:

• Performance oriented
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities
• Strong understanding of communications, marketing, and customer service principles.
• Outstanding written communication skills.
• Good understanding of the organization's goals and objectives.
• have creativity and imagination
• be adaptable and able to pick up new techniques
• be able to work on their own or in a team
• be able to work to tight deadlines
• be thorough and precise in their work
• be able to multi-task
• be aware of international web standards and protocols
• be able to use their initiative.

Interests

It is important to be interested in:

• keeping up to date with advances in computer technology and how this affects the business environment
• the internet, social media, all implies the digital wold
• troubleshooting and problem solving